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Friday, August 5, 2011

FASHION DESIGNER ALEX PERRY LAUNCHES RESIDENTIAL PROJECT IN BRISBANE

Fashion designer Alex Perry is following in the footsteps of other international fashion designers with a partnership to develop a boutique residential project in Brisbane’s Fortitude Valley.
Local Brisbane developer Chrome Properties has secured the couturier’s design and marketing skills for an 11-storey residential tower at 959 Ann Street, across the road from Anthony John’s Emporium precinct.

The approved development will launch to market on May 26 with a cocktail party. Prices will begin at $375,000 for a one bedroom apartment and top out at $3,000,000 for a three bedroom.
Billed as Australia’s “most fashionable address”, Alex Perry Residential claims it will deliver a European-style, multi-purpose development to the rapidly growing lifestyle precinct.
It will feature a glittering marble and chandelier-filled lobby, rooftop Grecian inspired pool and a lounge area known as The Aqua lounge.

“My role as a couturier is to customise a garment to complement the features and personality of its wearer,” said Perry. “I have applied the same principles to Alex Perry Residential, incorporating my knowledge of proportion, scale, colour and texture to spaces instead of bodies.”

Designed in partnership with Cottee Parker Architects, the development will feature a total of 131 apartments, including 81 one-bedroom, 44 two-bedroom and 6 three-bedroom apartments, and come in a choice of “blonde” or “brunette” colour schemes.

According to the Development Application, 65 apartments will be dedicated to short-term or serviced accommodation. Chrome Properties have plans to roll out up to nine ‘Alex Perry Residential’ projects across Australia through to 2012.

1 comment:

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