Tuesday, September 23, 2014


Moschino  is an Italian luxury fashion house, specilialized ready-to-wear, leather and fashion accessories, shoes, luggage, perfume etc., founded in 1983 by Franco Moschino.

The brand was originally created in 1983 by the late Franco Moschino (1950–1994). Moschino and his fashion label became famous for his innovative, colorful – sometimes eccentric – designs, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s. After Moschino's untimely death, Rossella Jardini, his former assistant, became creative director. The brand has been part of the Aeffe fashion group since 1999.

Rossella Jardini was Moschino’s Creative Director from 1994 to October 2013. Responsible for the brand image and style, Jardini fulfilled the role of “creative witness”, keeping the stylistic and philosophical approach alive following the death of Franco Moschino (on 18 September 1994), with whom she collaborated from 1981. In October 2013, Jeremy Scott became Moschino's creative director, showing his first Moschino collection in Fall 2014.

In 2006, Moschino designed the outfits for the opening ceremony of the 2006 Winter Olympics in Turin. Moschino also designed outfits for Kylie Minogue's 2005 Showgirl - The Greatest Hits Tour and Madonna's 2008 Sticky & Sweet Tour.

A BOXED Barbie doll (dressed in fuchsia Moschino, of course) on every seat along with a bubblegum pink Disney-style hand mirror that happens to double up as an i-Phone case (the follow-up to last season's rubberised McDonald's carton of fries): in his second season at the helm of Moschino, Jeremy Scott shows no signs of toning it down. And really, why should he? The fact is his clothes and accessories are selling like hot cakes, so who can blame him if his taste for pop culture and kitsch is a formula that’s working.

Aqua’s Barbie Girl played out over the sound system – in case his audience was left in any doubt as to where his head was at - and a real life-size Barbie opened the show – in the exact same outfit as the plastic Barbie in the box. More rea- life Barbie dolls followed; every one styled in curled blonde wig. There’s Business Woman Barbie dressed in a sparkling pink skirt suit; Roller Skating Barbie, yes she zoomed out on white roller skates - much to the crowd's delight; Work Out Barbie, dressed in a pink tracksuit and carrying hand weights; Cowgirl Barbie, in sequined blue jeans, boots and knotted shirt; 

There were other non-pink looks too, like a white terry cloth biker jacket, a riff on a Chanel skirt suit decorated entirely in monochrome sequins, a gold trench coat, sheer black blouses printed in gold chains and many plastic-fantastic handbags – some, seemingly made from blow-up pool toys.

It was madcap, colourful and wild and in essence, everything this house stands for. The finale of dresses – and one white pearlised tuxedo, every look, fit for a beauty queen finale - was like a five-year-old’s dream. And perhaps too, several others in this show space tonight: there wasn’t one face without a smile.

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