Thursday, September 30, 2010


Judges sit ready for selecting 16 emaerging designers,from left to right is Mama Nshao Shalua,Mr. Charles Washoma and Mr. Manju Msita.

Sketches from different emerging designers who compete for Ermerging Designers Competition

Three eminent Panelists Sit for Emerging Designer’s Competition Selection
16 Semi Finalist Named for the emerging designers Competition

“Contemporary Swahili" is the Theme of 2010 Competition

16 out of 31 neo talents have been selected as semi-finalist, for the Swahili Fashion Week 2010 Emerging Designer of the year Award.

The selection which was held on
29 September 2010 at the Southern Sun Hotel where 16 emerging designers were selected by a Panelist of Three Judges. The Judges were renowned designer Manju Msitta of Smart Afrika Design Label, Charles Washoma, CEO of African Life assurance and One of Dar es Salaams Fashionable man and Director of arts Nsao Shalua of Baraza la Sanaa la Taifa (National arts Council)

The selected 16 semi-finalist will once again yet undergo an Intensive Selection to select the 8 Finalist who shall compete for the prestigious title during the Swahili Fashion Week to be held in November this year.

Swahili Fashion week Fashion Coordinator Washington Benbella Commented “The response has been tremendous, and the Zeal and zest shown by the amazing talent we have in this country is phenomenal, but the journey of those who weren’t selected should not end here and not give up on their passion”

The semi-finals selections are Zarina Suleiman, Pooja Narendrakumar Jeshang, Abduel Urasa, ShaibMfaume, Annette Ngogi, Mwajabu Sadiki, Diana Malenge, Mgece Makory, Omary Bundalah, Kelvin Boniface, Subira Rahma Wahure, Nadia.
A. Ahmed, Angelina Muna, Jacqueline Chipeta, Bumi Musese and Grace Kijo.

The judges were looking at various criteria to choose the candidates based upon the designers ability to sketch, sketch attractiveness, creativity, color and thematic relation.

Swahili Fashion Week is a platform for designers - both fashion and accessory - from Swahili speaking countries to showcase their creativity, market their art and network with their clientele. This is all aimed at promoting fashion as an income generating, job creating industry while emphasizing a “Made in
East Africa “concept.

Initiating a dynamic and promising platform for the fashion industry in the region, Swahili Fashion Week is geared towards being the most sought out after fashion platform in
Eastern Africa for the international market.

The third annual Swahili Fashion Week will take this November in
Dar Es Salaam, Tanzania.

The competition, now in its third year has no age limit, and was open to anyone who believes he or she has the creative talent to be a fashion designer. “Swahili Fashion week is the perfect platform for a designer to showcases his creation, and the emerging designers competition, is a stage to jump start off ones career.” Added Mustafa Hassanali Swahili Fashion Week organizer

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